Marketing Coordinator, Division of Advancement

Position ID: 42407
Location
Institution: 
Georgia Gwinnett College
College/Div/School: 
Office of Advancement
Department: 
Public Relations
Position Description
New Position?: 
Yes
Job Class: 
Marketing Coordinator
Job Description: 

 

Job Details
 
Position Title:  Marketing Coordinator
 
Job Category:  Staff
 
Department:  Public Relations - 7010640
 
Division:  Advancement
 
Required Documents:  Cover Letter, Resume
 
Position Statement:
 

Founded in 2005, Georgia Gwinnett College (GGC) is one of 28 institutions within the University System of Georgia. GGC is a premier 21st century liberal arts institution accredited by the Southern Association of Colleges and Schools Commission on Colleges. Serving nearly 13,000 students, GGC’s innovative practices, caring culture, and extremely affordable tuition are changing the game in higher education and changing the future for students at all levels, of all ages, and from all walks of life. Gwinnett County (pop. 920,000+) is home to a variety of businesses, including organizations involved in health care, education and information technology.

Description:
 

Under the direct supervision of the Director of Public Relations, the Marketing Coordinator is responsible for the planning, coordination, marketing and promotion of the college with a special emphasis on recruitment, awareness and housing. This position will collaborate with members of the Advancement team to conduct relevant market research, produce effective promotional materials and analyze data to ensure the college meets its recruitment goals. This position will interpret behaviors, project trends, patterns and suggest creative ways to increase brand awareness. 

ESSENTIAL FUNCTIONS

  • Coordinate, plan and implement a communications strategy in support of the college’s recruitment, awareness and housing goals
  • Serve as lead at all orientations, open house and general college events
  • Present information for audiences up to 500 people
  • Track and communicate with prospective students/residents in pipeline
  • Maintain statistical records, dashboards regarding occupancy and retention efforts
  • Produce and distribute all external communication materials such as managing and maintaining the housing webpage, letters, brochures and other promotional materials
  • Coordinate production and writing of marketing materials
  • Provide concept development and layout design, and serve as the liaison to vendors involved in printing and design
  • Monitor products, services and trends offered by competing private housing, as well as other colleges and universities
  • Maintain accurate records regarding current rates, trends, etc.
  • Performs others duties as assigned 
Minimum and Preferred Qualifications:
 

REQUIRED QUALIFICATIONS

  • 2 Year / Associate Degree 
  • Five years of proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Must have a positive outlook and the ability to work across department or divisions
  • Ability to think strategically and be an active listener
  • Must have relationship building skills
  • Must have solid computer skills, including MS Office, web and Google analytics
  • Must be motivated and able to work with minimal supervision
  • Must have exceptional verbal and written communication skills
PREFERRED QUALIFICATIONS
  • 4 Year / Bachelor's Degree
  • 10+ years of proven work experience as a marketing coordinator, marketing officer or similar role
  • Experience in higher education and campus housing
Position Disclosure:
 

Due to the volume of applications, applicants may not receive a reply from the College unless an applicant is selected for an interview. Review of applications will continue until positions are filled. Hiring is contingent upon eligibility to work in the United States and proof of eligibility will be contemporaneously required upon acceptance of an employment offer. Any resulting employment offers are contingent upon successful completion of a background investigation and credit check if applicable to the position, as determined by Georgia Gwinnett College in its sole discretion.

Georgia Gwinnett College, a unit of the University System of Georgia, is an Affirmative Action/Equal Opportunity employer and does not discriminate on the basis of race, color, gender, national origin, age, sexual orientation, disability or religion. Georgia is an open records state.

PHYSICAL REQUIREMENTS

This position raises funds for both Georgia Gwinnett College and secondarily for the Georgia Gwinnett College Foundation. Position may require local travel. Ability to lift and carry files and materials. Ability to move from one office to another office on campus. Adequate vision, hearing and manual dexterity to interact with people in person, on the phone and in writing. Must be able to perform the essential functions of the job, with or without reasonable accommodations. 

Position Status:  Full-Time
 
FLSA:  Non-exempt
 
Application Procedure: 
Please see the below "Institution Employment Link" to view a complete job description, create an application, and apply for the position.
Institution Employment Link:
CIP Discipline Code: 
Marketing Administration (Admin code)
Degree Levels: 
Bachelors
Associates
Position Type: 
Staff
Dates
Application Deadline: 
Position Starting Date: 
Status
Vacancy Status: 
ACTIVE

The hiring institution advertising this vacant position is responsible for the application, hiring procedures and content within this advertisement.  Please contact the institution for questions concerning this vacant position.

University System of Georgia
Applicant Clearinghouse
119 Holmes-Hunter Academic Building
The University of Georgia
Athens, Georgia 30602

Phone: (706) 542-7817
Fax: (706) 542-2822
E-Mail: ch@uga.edu

Privacy

Janyce Dawkins, Director

Kristopher Stevens, Associate Director

Clare Norins, Assistant Director

Kieran Morrow, Assistant Director

Sheila C England, System Coordinator