Special Assistant to the President for Strategic Communications

Position ID: 33882
Fort Valley State University
Marketing & Communications
Position Description
New Position?: 
Job Class: 
Special Assistant to the President
Job Description: 


Vacancy Number: 1005

Is this City for You?

Founded in 1895 as Fort Valley High and Industrial School, Fort Valley State has experienced tremendous growth and development over the years - culminating into a vibrant university with exceptional associate’s, bachelor’s and master’s degree programs and centers of excellence. As one of only two land grant institutions in the state of Georgia, the second largest campus in the state with over 1300 acres, and the highest ranked public historically black college and university (HBCU) in the state according to US News rankings, Fort Valley State University (FVSU) is recognized as not only a campus community where diversity and inclusion are cherished, but also as a place where the principles of Embrace (our heritage), Empower (our employees), and Engage (our students) are exemplified throughout campus on a daily basis.

The city of Fort Valley and it’s neighboring communities provide the friendliness and tranquility indicative of a small southern town, while simultaneously providing residents interested in larger city life with an easy 20-minute drive to the Macon-Warner Robins metropolitan area and its 400,000 residents and plethora of shopping, dining, and entertainment options. And with the North Georgia mountains and the Savannah and Gulf Coast beaches within a 3-hour drive, and Atlanta a mere 1.5 hours away, the best amenities that this country has to offer are literally a short scenic drive away. It’s no wonder so many people are choosing to call Middle Georgia home and FVSU their employer of choice!

JOB SUMMARY:  The Special Assistant (to the President) for Strategic Communications (SASC) is a full-time 12-month professional executive staff position that reports directly to the President of the University. The SASC is responsible for planning, directing, and assisting in the design, production and implementation of all advertising, marketing and public relations activities.  The SASC will also represent and speak on behalf of the Fort Valley State University (FVSU) in interviews, public forums, and press conferences and direct responses to all inquiries from outside the organization and serve as the liaison between FVSU and all media. 

The Special Assistant must serve as a champion of the university’s vision and mission and will ensure that the Marketing and Communications area supports a range of strategic initiatives, including student recruitment, fundraising, alumni relations, faculty research, press engagement and professional studies programs.


  • Research and draft correspondence, speeches and media communications requested by the President.
  • Prepare and deliver speeches to further public relations objectives.
  • Determine and implement the vision for marketing and communication for the entire university.
  • Establish and oversee implementation of marketing and communication policies, protocols and procedures for the entire university.
  • Establish and Chair a University-wide Communications Committee that will set strategic communications goals for all recruitment, messaging, awareness, fundraising and branding.
  • Plan and oversee the design and production of all marketing, public relations and advertising materials
  • Lead administrators, directors, faculty and staff in identifying and packaging the departments' and university’s marketable assets.
  • Keep abreast with and maintain organization's compliance with all public statutes, laws, and policies related to intellectual property, copyright, and trademarks.
  • Develop rapport with the media and establish a mutual understanding of the institution's function and mission.
  • Inform the public of the university’s innovative programs, positive developments, employee promotions, personal achievements, retirements, and other goodwill information.
  • Respond to requests for information from the media or designate another appropriate spokesperson or information source.
  • Study the university’s strategic plan, goals and objectives, promotional policies, and needs of the university to develop the public relations strategies and recruitment endeavors.
  • Oversee the development of other in-house promotional materials as directed.
  • Prepare marketing media and acquire advertising space and time as required to promote the university.
  • Oversee development and production of the videos.
  • Oversee, develop, plan, and maintain the university’s website and social media efforts.
  • Plan and conduct market and public opinion research to test mechanisms and determine potential for marketing success, communicating results to administration.
  • Secure and direct contractual services as necessary.
  • Perform other job-related duties as directed


  • Master’s degree required
  • A minimum of 5 years of executive marketing and communications experience
  • Extraordinary communication skills
  • Proven track record of managing a comprehensive marketing and communications department (public and media relations, publications, advertising, website development, social media, enrollment marketing and electronic communications)
  • Open and achievement-oriented with experience in supporting and engaging key leaders and stakeholders.
  • Collegial, team-building style with a demonstrated ability to motivate staff and to cultivate productive, collaborative relationships with students, faculty, staff, board members, and alumni
  • Ability to execute a creative and goal-oriented marketing and communications strategy
  • Ability to create a professional work environment that rewards individual and collective success, builds confidence, and promotes diversity


 Interested persons MUST submit a complete application packet which includes:

  • FVSU Application (include Job Title and Job Number (1005) - please see the below "Institution Employment Link" to obtain application )
  • Cover Letter (include Job Title and Job Number)
  • Resume
  • Unofficial Transcript(s) – Diploma copies are not accepted in lieu of transcripts
  • List of three (3) Professional References including their contact information
  • A representative writing sample

Complete application packets should be emailed to hrfvsu@fvsu.edu, with the Job Title and Job Number in the subject line. Application packets that do not contain ALL required information will be considered incomplete and will not be reviewed.

 Review of applications will begin immediately and continue until position is filled.

Application Procedure: 
Please see the below "Institution Employment Link" to view a complete job description, create an application, and apply for the position.
Institution Employment Link:
CIP Discipline Code: 
Communication Services (Admin code)
Public Relations and Development (Admin code)
Marketing Administration (Admin code)
Degree Levels: 
Position Type: 
Application Deadline: 
Position Starting Date: 
Recruitment Data
Vacancy Status: 

The hiring institution advertising this vacant position is responsible for the application, hiring procedures and content within this advertisement.  Please contact the institution for questions concerning this vacant position.

University System of Georgia
Applicant Clearinghouse
278 Brooks Hall
The University of Georgia
Athens, Georgia 30602

Phone: (706) 542-7817
Fax: (706) 542-2822
E-Mail: ch@uga.edu


Janyce Dawkins, Director

Kristopher Stevens, Associate Director

Tafara Makaya, Assistant Director

Kieran Morrow, Assistant Director

Kristopher Bolden, Assistant Director

Thomas Brazzle, System Coordinator